In addition to its 100,000+ full-time employees, Google used about 121,000 temporary workers and contractors, as of March 2019.update For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM. In 2007, Google launched "AdSense for Mobile", taking advantage of the emerging mobile advertising market.

• In 2007, Google launched “AdSense for Mobile”, taking advantage of the emerging mobile advertising market.
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• In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their “conservative political views, male gender, and/or … Caucasian or Asian race”.
• Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM.
• In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon.
• Also in February 2022, Google announced a $100 million fund to expand skills training and job placement for low-income Americans, in conjunction with non-profits Year Up, Social Finance, and Merit America.

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Google provided anonymized location data from devices in the area, which raised privacy concerns due to the potential inclusion of unrelated protesters. In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests. In August 2024, Google sent an email to users informing them of its legal obligation to disclose certain confidential information to U.S. government authorities. Under the terms of the settlement Google agreed to destroy billions of data records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately.
Google expanded its search services to include shopping (launched originally as Froogle in 2002), finance (launched 2006), and flights (launched 2011). Department of Defense announced that Google had received a $200 million contract for AI in the military, along with Anthropic, OpenAI, and xAI. Google reportedly said "the deal would help artificial-intelligence companies get better security and use more than one cloud service." In July 2025, the U.S.
In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six". As of September 30, 2020,update Alphabet Inc. had 132,121 employees, of which more than 100,000 worked for Google.
Wiz, a company located in the U.S. and Israel, was cofounded in 2020 by Assaf Rappaport. In March 2025, Google agreed to acquire Wiz, a New York-based cybersecurity startup focusing on cloud computing, for US$32 billion. This AI hub is projected to contribute up to $71 billion to Saudi Arabia's economy by advancing AI-driven solutions tailored to the region's specific needs and training local talent. In November 2024, Google announced the establishment of a new AI hub in Saudi Arabia, aiming to support the Kingdom's economic growth and technological development as part of its Vision 2030 winorio initiative.

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Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City. In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees. On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced. As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them.
In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. These data centers allowed Google to handle the ever-changing workload more efficiently. To handle this workload, Google built 11 data centers around the world with several thousand servers in each.

• In 2021, court documents revealed that between 2018 and 2020, Google ran an anti-union campaign called Project Vivian to “convince them (employees) that unions suck”.
• The company’s fourth cable, named Grace Hopper, connects landing points in New York (US), Bude (UK) and Bilbao (Spain), and is expected to become operational in 2022.
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• In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions.

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Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising. On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to "compete and innovate fairly" in the online advertising market. The abuse of dominants position has been referred to as Google's constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine. On June 27, 2017, the company received a record fine of €2.42 billion from the European Union (EU) for "promoting its own shopping comparison service at the top of search results".
In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by underpaying its female employees. In September 2024, Competition and Markets Authority (CMA) provisionally found that Google engaged in anti-competitive practices in the online advertising technology market, potentially harming thousands of UK publishers and advertisers. The DoJ also sought a ban on Google re-entering the browser market for five years and restrictions on its investments in rival search or AI technologies. In August 2024, District of Columbia U.S. District Court Judge Amit Mehta ruled that Google held a monopoly in online search and text advertising in violation of Section 2 of the Sherman Antitrust Act. Another suit was brought against Google in 2023 for illegally monopolizing the advertising technology market. The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion and $12 billion to be the default search engine on iPhones.

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In June 2000, it was announced that Google would become the default search engine provider for Yahoo! Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. Cloud Translate supports translation between over 200 languages. Unlike most other translators, your data stays with you. Breaking language barriers with powerful translation tools and virtual keyboards for global communication.

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Google reportedly paid Apple $22 billion in 2022 to maintain its position as the default search engine on Safari. Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies. Other Palestinian employees have described an "institutionalised bias" within the company. On May 1, 2023, Google placed an ad against the Brazilian Congressional Bill No. 2630, an anti-disinformation law that was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation.

Page and Brin would also use their friend Susan Wojcicki's garage as their office when the search engine was set up in 1998. Google began in January 1996 as a research project by Larry Page and Sergey Brin while they were both PhD students at Stanford University in California, United States. The company has received criticism involving issues such as privacy concerns, tax avoidance, censorship, search neutrality, antitrust, and abuse of its monopoly position. Supporting seamless translations from English to Arabic, it leverages state-of-the-art, context-aware AI to help overcome linguistic barriers.
The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. In October 2006, the company announced plans to install thousands of solar panels on its Mountain View campus to provide up to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the campus' energy needs. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees. In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees.