In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found that the company had an illegal monopoly over Internet search.

Enterprise services

In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company's foundation in 1998. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said. In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history.

• In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products.
• It also stated that it is committed to operating its data centers and offices using only carbon-free energy by 2030.
• Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home
• To handle this workload, Google built 11 data centers around the world with several thousand servers in each.
• There is no official data on the number of servers in Google data centers; however, research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5 million servers.
• On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google’s search and web browser apps.

Office locations

After the success of its original service, Google Search (often known simply as "Google"), the company has rapidly grown to offer a multitude of products and services. It has been referred to as "the most powerful company in the world" by BBC, and is one of the world's most valuable brands. Its a throughly enjoyable online radio station.
It also has product research and development operations in cities around the world, namely Sydney (birthplace location of Google Maps) and London (part of Android development). The same December, it was announced that a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in Manhattan's Hudson Square neighborhood. In March 2018, Google's parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. In 2021, court documents revealed that between 2018 and 2020, Google ran an anti-union campaign called Project Vivian to "convince them (employees) that unions suck". Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture.
Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies. Other Palestinian employees have described an "institutionalised bias" within the company. According to Google employees, the Israeli military could use this technology to expand its surveillance of Palestinians living in the occupied territories. On May 1, 2023, Google placed an ad against the Brazilian Congressional Bill No. 2630, an anti-disinformation law that was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation. In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions. It also stated that it is committed to operating its data centers and offices using only carbon-free energy by 2030.

United States

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. In 2007, Google launched "AdSense for Mobile", taking advantage of the emerging mobile advertising market. Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. The said data hub will add to the already operational center near Columbus, bringing Google's total investment in Ohio to over $2 billion. In early May 2023, Google announced its plans to build two additional data centers in Ohio.

• Later that month, both Facebook and Alphabet agreed to “cooperate and assist one another” in the face of investigation into their online advertising practices.
• In October 2006, the company announced plans to install thousands of solar panels on its Mountain View campus to provide up to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the campus’ energy needs.
• In September 2024, Competition and Markets Authority (CMA) provisionally found that Google engaged in anti-competitive practices in the online advertising technology market, potentially harming thousands of UK publishers and advertisers.
• Recognized as one of the biggest ever commercial property acquisitions at the time of the deal’s announcement in January, Google submitted plans for the new headquarter to the Camden Council in June 2017.
• Google became Alphabet’s largest subsidiary and the umbrella company for Alphabet’s Internet interests.
• In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities.
• An internet radio station plays a variety of music every day, offering current styles to suit everyone’s preferences.

In April 2021, The Wall Street Journal reported that Google ran a years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. In response, Google threatened to close off access to its search engine in Australia. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints. On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held AI company from London.

Consumer services

These centers, which will be built in Columbus and Lancaster, will power up the company's tools, including AI technology. In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up company Raxium. In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers. On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia. The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. In June 2000, it was announced that Google would become the default search engine provider for Yahoo!
On the list of largest technology companies by revenue, it pays the lowest taxes to the countries of origin of its revenues. Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements. Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. These ticker symbols now refer to Alphabet Inc., Google's holding company, since the fourth quarter of 2015.update The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock Exchange under the ticker symbol GGQ1.

Initial public offering

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to "compete and innovate fairly" in the online advertising market. In 2008, Google announced its "project 10100", which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices.
In January 2025, U.S. federal judge Richard Seeborg rejected Google's motion to dismiss a class-action lawsuit. In August 2024, Google sent an email to users informing them of its legal obligation to disclose certain confidential information to U.S. government authorities. The lawsuit became known in March 2021 when a federal judge denied Google's request to dismiss the case, ruling that they must face the group's charges. In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group of consumers, alleging that Chrome's Incognito browsing mode still collects their user history. On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union's General Data Protection Regulation.

European Union

In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites. The company also actively funds and profits from climate disinformation by monetizing ad spaces on most of the largest climate disinformation sites. Google donates to climate change denial political groups including the State Policy Network and the Competitive Enterprise Institute. In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025.
Google is Alphabet's largest subsidiary and is a holding company for Alphabet's internet properties and interests. Google provided anonymized location data from devices in the area, which raised privacy concerns due to the potential inclusion of unrelated protesters. In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests.
As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. In addition to its 100,000+ full-time employees, Google casina casino registration used about 121,000 temporary workers and contractors, as of March 2019.update Google's services contain easter eggs, such as the Swedish Chef's "Bork bork bork", Pig Latin, "Hacker" or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search engine. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.
Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. Later in 2019, some workers accused the company of retaliating against internal activists.